Sep 24, 2024
Bagpipes and Digitalization: How an Idea Became a Success
What do bagpipes and digitalization have in common? At first glance, perhaps not much, but for us, they have a special connection. Since 2018, we have been working with one of the most renowned bagpipe teachers in the world: Andreas Hambsch, the founder of the Bagpipe School – Bagpipe Players Germany. Andreas, or simply Andy as he is called, had a great idea back then: he wanted to combine his extensive learning videos and cards into a dedicated app.
Together, we successfully brought this project to the app stores in 2019, and the app ran like the first note on a freshly tuned bagpipe – perfect! But that was not all. Digitalization means further development, and so we met again in 2024 to reach the next level: a modern video-on-demand platform.
This platform offers over 500 teaching videos, 200 learning cards, and a variety of additional materials that help Andy's students continuously improve their skills. A special highlight is the "Pipe Coins," which allow students to purchase content flexibly. At the same time, Andy benefits from a growing network and a sustainable business model.
After five intense months of development work, the new app is now live, and we couldn't be prouder of the result and the collaboration with Andy. The combination of bagpipes and digitalization has shown how innovative ideas, with the right implementation, can lead to success.
Here's to many more years filled with the sounds of bagpipes, digital innovations, and good cheer!
Do you also want to lead your business into the digital future? Then talk to Maximilian Huhn-Laubenstein, our Head of Software Development – we look forward to your project!

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